AKIRA’s Joey Backpack
Name: Natalie Jordan
Title: Web Associate & Inventory Lead
How did you start working with ShopAKIRA?: While browsing the online store, I stumbled upon a listing for an internship position. I quickly sent in my résumé and cover letter—the possibility of working at one of my favorite local shops seemed too good to be true! Plus, the timing was perfect since I had graduated a few months prior. After an amazing internship in the Web Marketing office, I transitioned into a full-time position in the Web Operations department.
What are your main duties?: I manage the inventory that comes into the web store, familiarize myself with each product’s fit, and make sure that our customers are satisfied with their purchases. Do you ever wonder how that ShopAKIRA dress you’ve had your eye on gets marked down? I make it happen by updating the sale section on the web. The best part of my job is getting to see the newest arrivals before they hit the stores & the web!
How was your style as a teen?: As a Catholic school girl, I lived in my plaid skirt and blazer, so the weekend was my time to express myself. Those years were filled with far too many Abercrombie and Hollister items; thankfully, that All-American style got phased out of my wardrobe.
Five words that describe your personality: Ambitious, compassionate, energetic, funny, and insightful.
Signature style: Feminine and fun. I like to mix classic pieces with bold, boho-chic accessories. I would wear a patterned or bright-colored dress every day if it didn’t get so cold in Chicago.
Favorite designers: The classics: Yves Saint Laurent, Chanel, and Valentino.
Interests other than fashion: Baking and cooking—my fiancé never goes hungry! I also like to relax by doing hot yoga, dancing, and walking our dog, Penny.
Favorite store in Chicago: Besides AKIRA, I frequent The Green Goddess Boutique & Beatnix.
Favorite store in another city: Hemline or Rich Hippie, both located in Dallas (my hometown).
Most recent clothing purchase: ShopAKIRA’s Colorblocked Racerback Dress.
Shopping advice: Wear what flatters your shape and don’t fret if you aren’t the same size at every store. I think this sizing dilemma can frustrate consumers who “always want to be a size 4.” Sizing guides aren’t universal; if they were, there would be no value in hiring a knowledgeable sales team!
Recommended beauty products: Lancôme Hypnôse & Benefit They’re Real are both amazing mascaras—it’s worth spending the extra money to keep these lashes long and lush! Once a week, I condition my lashes with Vaseline. NARS lipsticks, MAC lip glosses, Essie nail polishes, eos lip balm, and Smashbox eyeshadows are a few of my other faves.
5 things you can’t live without: Coffee, peanut butter, mascara, We Are Frends headphones, & family.
What not to wear: I thought socks with flip-flops were a given…but you’d be surprised by how often I see them on the street. And remember those stretchy “popcorn shirts” from Limited Too? Those should never have happened.
What to wear this season: ‘Tis the season for maxi dresses! There is nothing better than a confident woman in a flowing, fabulous maxi.
What are you dying to own?: A rainbow of Hermès Birkin bags.
What’s on your playlist?: Alt-J, The Black Keys, C2C, Daft Punk, Justice, Metric, Phantogram, Phoenix, Purity Ring, & Sleigh Bells. And every once in a while, I can’t deny my guilty pleasures: Britney Spears, Beyoncé, and Justin Timberlake.
Shop Natalie’s AKIRA picks (from left to right):
House of Harlow Anais Sunglasses, Joey Backpack, and Deco Cutout Bracelet Cuff in Gold.