AKIRA’s Dani Clutch
Name: Amanda Hetherington
Title: PR & Marketing Assistant
College major: English
Items in my bag (pictured above): AKIRA’s Teardrop Set, AKIRA’s Black Heart Earrings, AKIRA’s Belt Ring, Lilly Pulitzer planner, Kelly Cutrone’s If You Have To Cry, Go Outside, and Gucci Guilty perfume.
Favorite cities other than Chicago: Portland, ME; Burlington; Ann Arbor, New York City; Barcelona; Bologna; Padua; and Krakow (I’m ¼ Polish).
How did you start working with ShopAKIRA?: I started out as an intern in the E-Commerce department. When I graduated from college, our owner Jon needed help with his PR & Marketing initiatives. Now I juggle PR, Marketing, and E-Commerce projects.
What are your main duties?: I assist with search engine optimization & fashion blogger outreach. I also generate & proofread text for our social media platforms, e-blasts, and event invitations. As the manager of our ShopAKIRA’s Campus Rep & Sorority Spokeswoman programs, I oversee 75+ virtual interns around the country. Lastly, I coordinate the brand’s fashion shows, recruit sponsors for AKIRA’s signature events, & correspond with media.
Five words that describe your personality: Obsessive, private, self-aware, observant, & intuitive.
Signature style: Girly, demure, & sparkly. Since my eyes are green, my wardrobe tends to be punctuated by a lot of emerald, seafoam, and teal!
Favorite designers: Dries Van Noten, Marchesa, Vera Wang, Peter Pilotto, Christopher Kane, Nicholas Kirkwood, Lanvin, Kate Spade New York, & Brian Atwood.
Favorite fashion-related TV shows: It’s A Brad, Brad World; THE LOOK With Laura Brown; FashionTV; and Kell On Earth (I love Queen Cutrone’s no-nonsense attitude).
Favorite fashion documentaries: Unzipped; Catwalk; Valentino: The Last Emperor; In Vogue: The Editor’s Eye; About Face: The Supermodels, Then and Now; and J.Crew and the Man Who Dressed America.
Favorite models: Natalia Vodianova, Francisco Lachowski, Jean Shrimpton, Andrej Pejic, Paulina Porizkova, Garrett Neff, Patti Hansen, Shalom Harlow, Hilary Rhoda, Doutzen Kroes, Sean O’Pry, Arizona Muse, Daria Werbowy, Mark Wahlberg (during his Calvin Klein stint), Carolyn Murphy, Emily Didonato, and Christy Turlington.
Favorite fashion-related Instagram feeds: @evachen212, @detailsmatt, @laurakitty, @mirandakerr, @fordmodels, @mrjoezee, @atkinjen, @alice_olivia, @intothegloss, @oscarprgirl, and @shrimptoncouture.
Interests other than fashion: Fitness (I’m a barre & indoor spinning freak), visiting contemporary art & photography exhibits, volunteering, and getting deeply invested in food crazes (like cupcakes, donuts, & cronuts).
Favorite Chicago destinations: Cumin, the MCA on Tuesday nights, Pizzeria da Nella, Toast, Plum Market, Jayson Home & Garden, Paper Source, Pastoral, Renegade Craft Fair, Piece Pizza, Molly’s Cupcakes, The J. Parker, The Violet Hour, Athenian Room, Art Effect, Green City Market, and the now-defunct Clothes Optional (RIP to its amazing basement).
Recommended beauty products: The pink Clarisonic, Kiehl’s Creme with Silk Groom, GHD hair straighteners, Les Divines Alcôves solid perfume, Lancôme eye palettes, Maybelline Falsies mascara, and Labello lip balm (you’ll never go back to other brands after you try it).
Shop Amanda’s AKIRA picks (from top left):
Clockwise: Dani Clutch, Jewel Teardrop Set, Belt Ring, and Black Heart Earrings