Color Story: Statement Yellow

SS17’s color palate is BOLD, OPTIMISTIC, and CHALLENGING. Yellow tones – from mellow to mustard – have warmed our hearts and our closets, becoming this season’s most unexpected fashion trend.

2017 NYFW may have been the most politicized fashion event to date – feminist tees, Planned Parenthood Buttons, statement-making soundtracks and staging – so we were surprised when social activism wasn’t the only memorable element of the week’s many shows. The controversial topics that were addressed by designers and attendees alike did not dull the cheer of statement yellow that dominated runways and sidewalks this spring. Valentino, Alexander McQueen, and Eva Chen are only some of the many FW A-listers who catapulted zingy lemon, chartreuse, and bright into fashion trend stardom. See here:

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Statement yellow didn’t stop there. After the finale of fashion month, this color trend bled into every aspect of pop culture. From brunch to cocktail hour, to the Met Gala and many award shows, celebrities brought the sunshine to our TVs and magazines any chance they got. Remember these looks?

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Let’s be honest, though. IRL, this color can be a monster to style correctly. Too much or the wrong shade will put your valiant fashion attempt to shame. However, this trend is the hottest thing in fashion currently. So, you master statement yellow and people will start calling you a fashion guru.

This is how we plan to wear the tricky color… take notes:

Start off simple with an accessory that pops-

The easiest way to show you’re in on the latest color frenzy is through your accessories. Give a nod to the hopeful hue with a pair of sunglasses, or attack it head on with a striking jacket or heels.

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Embrace your sportier side-

Continue the SS16 trend while also tackling statement yellow. Sport (no pun intended) cool and comfortable tees, baseball caps, sweatshirts and track pants.

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Up your pant game-

Trade your humdrum jeans for bold, eye-catching trousers. Cropped or flared, polyester or silk, wear them in yellow and your pants will be the most daring and successful item in your wardrobe.

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When in doubt…be a famous street style star and get away with anything. Ehhm, Kendall Jenner.

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Now go forth and wear yellow like a BOSS.

shop yellow

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Written by

Beth Schaller is a Social Media/Marketing Intern and Copywriter for AKIRA. She would describe her style as casual-edgy California mixed with New York street style. Beth’s creativity and passion for fashion bleeds into every project she engages in, including her pursuit of an English degree at The University of Illinois at Urbana-Champaign. Outside of her time with AKIRA, Beth watches a considerable amount of crime shows and horror films. Her favorite quote is “Stay sexy. Don’t get murdered.” Watch her try and achieve the perfect Instagram aesthetic @bethslaundry, and visit her personal blog of the same name.


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