Beth Schaller

Beth Schaller is a Social Media/Marketing Intern and Copywriter for AKIRA. She would describe her style as casual-edgy California mixed with New York street style. Beth’s creativity and passion for fashion bleeds into every project she engages in, including her pursuit of an English degree at The University of Illinois at Urbana-Champaign. Outside of her time with AKIRA, Beth watches a considerable amount of crime shows and horror films. Her favorite quote is “Stay sexy. Don’t get murdered.” Watch her try and achieve the perfect Instagram aesthetic @bethslaundry, and visit her personal blog of the same name.

Real Talk: The Girl Code in 2017

Girl Code /ɡərl kōd/ noun 1. the DOs and DON’Ts of healthy female friendship. It’s 2017, and the feminist movement is stronger than ever; recent women’s marches in Chicago, Los Angeles, Washington D.C., and Seattle have proven that. So I think it’s the perfect time for a revival of our girl guidelines. Let’s refresh. What rules officially fall under Girl Code? Well, the code comes …

These 5 Shoes Will Have You Covered For Summer

ATTN: You don’t have to waste hundreds of dollars on shoes anymore (even though you may want to). These five styles are all you need right now. I’m going to take a guess and say that you love shoes (maybe a little too much?). It’s okay, I do too. And I work in fashion, so it can be dangerous. Just the sight of a cute …

Never Leave The House In The Morning Frumpy Again

Us girls are too fabulous to suffer in the morning. This simple rule will make sure you always look your best. Every single day. Mornings are brutal. My alarm clock goes off, work awaits, and I keep hitting snooze, looking forward to Saturday. Except, I’m actually too tired to hit snooze. So I usually just lay there tragically, thinking about everything I have to get done before …

Music and Fashion: Harry Styles’ Double Life

While he was breaking girls’ hearts, former One Direction crooner Harry Styles was making the fashion world drool over his designer-heavy rock star look. Now he doubles as a singer-songwriter and fashion icon.   After the split of One Direction, all eyes were on Harry Styles. He had a decision to make between two creative industries, fashion and music. Over the previous five years, Harry had …

The Power of the Pizza Slice

Mouthwatering triangles and squares have officially taken over; all your favorite foods can now be found in pizza form… A delicious tyranny has slowly taken hold of us in the 21st Century: finger foods. Chicken wings, tacos, burgers – if you can hold it in your hand, it probably owns you. We close down cities to enjoy them (think Taste of Chicago), and we dedicate …

Color Story: Statement Yellow

SS17’s color palate is BOLD, OPTIMISTIC, and CHALLENGING. Yellow tones – from mellow to mustard – have warmed our hearts and our closets, becoming this season’s most unexpected fashion trend. 2017 NYFW may have been the most politicized fashion event to date – feminist tees, Planned Parenthood Buttons, statement-making soundtracks and staging – so we were surprised when social activism wasn’t the only memorable element …