fashion Tag Archives

STYLE OBSESSION: The 70s

  If the runways are any proof, 70s inspired style has been alive and well for the past few fashion seasons. Between flared pants, flouncy blouses, wrap dresses and jumpsuits, these vintage inspired style staples are pieces you need to incorporate into your warm weather wardrobe. Below, we’ve picked a few of our favorite fashion icons from the decade and pair them with current AKIRA …

Your field guide to festival fashion

  LBH, you’ve been curating your ‘free spirited but also totally on top of the trends’ boho Insta-ready festival Look since before you bought the tickets. We’re talking denim shorts, a floaty top, complicated strappy sandals, probably a flower crown, and colorful OTT sunglasses. Good work! Now open up your brand new vintage-looking backpack, ‘cos we have some suggestions. Add a hat that will keep …

Influencing for Brands

*Dream job would have to be whatever the Instagram babes do, that are always on the beach drinking margs and don’t seem to have real jobs, influencing people to buy things that they think they need* If you didn’t already know, we live in the day and age of digital marketing. Before, if a company wanted to increase brand awareness they were forced to spend …

Raining champion: beat the downpours in style

  Forget ‘Don’t rain on my parade’, how about not raining on this outfit I spent hours fantasizing about. Since storms are inevitable, we’ve pulled together a few rainy day resources for when the weather is trying to put a dampener on your style. The Boots: Hunter Women’s Original Tall Gloss Rainboot The company behind Hunter wellies, the North British Rubber Company, was founded in …

The 3 possible ways to dress for winter

We’ve officially moved past the point of winter where we’re smugly snuggling up in sweaters, drinking hot cocoa/something stronger at outdoor markets, and happily dreaming of sledging at the first snow. No, this is now Serious Cold, complete with windchill, grey sludgy mess, and permanently numb fingers. Here are the three possible ways to handle it, and a few styling suggestions to get you to …

Cozy marries chic: a field guide to prep

  No fashion clique combines impeccably-styled sophistication with all things cozy like preppy does. Which, hello, makes it the ideal style to try in a fresh and freezing New Year. Think Clueless, Emma Watson, Gossip Girl, and whichever other preppy queen captures your inspiration. Dig out your cable knits, visit a yacht (lol, no) and open your notebook: class is now in session. Well Plaid Plaid is the essential …

Fascinating fashion facts to make you sound like a genius

  We’re all about peace, love and goodwill, but it runs a little dry after we’ve had the saaaame chat 10 times at five holiday gatherings. Once you’ve covered the weather (‘OMG snow/eek, global warming’), the traffic/the trains (‘Gargh, it took me 13 hours to get home last night’), and holiday plans (‘I don’t even like turkey’), you come dangerously close to hitting the Awkward …