Featured Article: Globe-Trotter, Trend-Spotter. Pt.1


As a buyer, I travel a lot.

By a lot, I mean every other week or maybe even every week during peak season, traveling from the west coast to the east with my home base in the Midwest.  I admit the traveling can become tiring and draining, but the one thing I do appreciate is being able to see the vast difference in style just from flying 3 hours in one direction vs. 3 hours the opposite.

West coast:  Major street style – aviators, tattoos, snapbacks, graphic hoodies, distressed t-shirts and denim, sneakers

New York:  Motos, all black all day everyday, 5 inch stiletto booties even when they’re walking through potholes on the shitty sidewalks

Midwest:  A mix of both coasts but a bit more subtle


I’ve been London to see people in their tailored trousers and trench coats (love!) to Australia where I see all the women in their watercolor print bodycon dresses.  Asia – now Asia is something else.  We always tend to think Asians dress a little weird – “Oh, that looks sooooo Asian!” – but now I’m thinking they are just a lot faster at picking up trends that eventually make it their way to the States.


Few years ago, I noticed every girl walking down the streets of Seoul was rocking a dress paired with New Balances.  I don’t mean just one or two trying to make a fashion statement – I mean 8 out of 10 girls.  This is definitely not something that was considered trendy at the time in the U.S.  We would have thought it was a girl who decided to change into her sneakers after wearing heels all day caused blisters.

Low and behold, a year passed by and this is what every fashion publication and retailer was promoting as the season’s hottest trends.

I went to Seoul again a couple of months ago and saw a few strong trends in the streets.

1).  Flooded pants – not coulottes, no.  Literally flared  jeans and corduroys that look like they were made for a child’s legs.

2).  Sweatshirt mania – everyone is wearing sweatshirts.  If you walk into any store, there are just racks and racks of sweatshirts and hoodies in every color you can imagine.


Via Instagram @openfield_company

3).  Owl glasses – not sure what to call these – they are just extremely oversized round lenses.  If you see someone in glasses, they are in these.


Via Instagram @rainbowoori & Via Instagram @meongmung2


Via Instagram @bba_na_na

Here’s a few pieces I brought back with me:


Can I look anymore Asian?!!  Do you guys think this will become mainstream this coming year?  If it does, this is what the wild , wild streets of America  would look like:


Love it or hate it?

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Sara Kim
Written by

Sara Kim is the Buyer and Marketing Director for ShopAKIRA.com. When she's not traveling the world to find you the most serious trends, she is playing full-time mama for Pika the Pom (you will notice him playing around the site a lot), enjoying BBQ foods & craft beers around the city, or painting in the quiet of her home.


  • Amanda McDonald

    Asian fashion can sometimes be on another level (which I love). You’re right, fashion in Shanghai is usually way ahead of US trends. I live in China by the way! Thanks for your insights.

  • Sara Kim
    Sara Kim

    Hi Jade – thanks for your comment! Definitely didn’t mean to come off that way as I am soooo Asian myself 🙂

  • Jade

    You make looking “SO ASIAN” sound like it has a negative connotation, saying they dress “weird” instead of “different” like the coasts do.



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