Featured Article: Globe-Trotter, Trend-Spotter. Pt.1

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As a buyer, I travel a lot.

By a lot, I mean every other week or maybe even every week during peak season, traveling from the west coast to the east with my home base in the Midwest.  I admit the traveling can become tiring and draining, but the one thing I do appreciate is being able to see the vast difference in style just from flying 3 hours in one direction vs. 3 hours the opposite.

West coast:  Major street style – aviators, tattoos, snapbacks, graphic hoodies, distressed t-shirts and denim, sneakers

New York:  Motos, all black all day everyday, 5 inch stiletto booties even when they’re walking through potholes on the shitty sidewalks

Midwest:  A mix of both coasts but a bit more subtle

London:

I’ve been London to see people in their tailored trousers and trench coats (love!) to Australia where I see all the women in their watercolor print bodycon dresses.  Asia – now Asia is something else.  We always tend to think Asians dress a little weird – “Oh, that looks sooooo Asian!” – but now I’m thinking they are just a lot faster at picking up trends that eventually make it their way to the States.

Seoul:

Few years ago, I noticed every girl walking down the streets of Seoul was rocking a dress paired with New Balances.  I don’t mean just one or two trying to make a fashion statement – I mean 8 out of 10 girls.  This is definitely not something that was considered trendy at the time in the U.S.  We would have thought it was a girl who decided to change into her sneakers after wearing heels all day caused blisters.

Low and behold, a year passed by and this is what every fashion publication and retailer was promoting as the season’s hottest trends.

I went to Seoul again a couple of months ago and saw a few strong trends in the streets.

1).  Flooded pants – not coulottes, no.  Literally flared  jeans and corduroys that look like they were made for a child’s legs.

2).  Sweatshirt mania – everyone is wearing sweatshirts.  If you walk into any store, there are just racks and racks of sweatshirts and hoodies in every color you can imagine.

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Via Instagram @openfield_company

3).  Owl glasses – not sure what to call these – they are just extremely oversized round lenses.  If you see someone in glasses, they are in these.

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Via Instagram @rainbowoori & Via Instagram @meongmung2

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Via Instagram @bba_na_na

Here’s a few pieces I brought back with me:

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Can I look anymore Asian?!!  Do you guys think this will become mainstream this coming year?  If it does, this is what the wild , wild streets of America  would look like:

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Love it or hate it?

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Sara Kim
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Sara Kim is the Buyer and Marketing Director for ShopAKIRA.com. When she's not traveling the world to find you the most serious trends, she is playing full-time mama for Pika the Pom (you will notice him playing around the site a lot), enjoying BBQ foods & craft beers around the city, or painting in the quiet of her home.

3 Comments

  • Amanda McDonald

    Asian fashion can sometimes be on another level (which I love). You’re right, fashion in Shanghai is usually way ahead of US trends. I live in China by the way! Thanks for your insights.

     
  • Sara Kim
    Sara Kim

    Hi Jade – thanks for your comment! Definitely didn’t mean to come off that way as I am soooo Asian myself 🙂

     
  • Jade

    You make looking “SO ASIAN” sound like it has a negative connotation, saying they dress “weird” instead of “different” like the coasts do.

     

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